Last week I watched an episode of Frontline called Generation Like. It was an enormously compelling, at times inspirational, but ultimately for me, a disturbing look into the desire by teens to be “liked” on social media platforms, like Facebook, Twitter, Instagram and YouTube.

On the one hand it was inspiring to see the accomplishments of some of these young social media “stars”, especially the ones with real talent. As the show illustrated, it’s a whole different world of connectivity, where a poor kid with buckets of personality, who also happens to be a crazy-ass gifted skateboarder, can achieve fame on YouTube, and maybe, just maybe, a fortune as well. This kid is a head-to-toe living-breathing billboard for Big Brands, all featured brightly on his YouTube videos. I say, good for him and all the others like him, who are using Social Media and these Big Brands to promote themselves and possibly transform their lives for the better. Of course, the darker side of all of this is that these kids are also being used and perhaps exploited. But that’s a whole other story, for another day, another blog post.

What really resonated with me in this documentary was the insatiable desire by all these kids to acquire the coveted LIKES, the currency of self-worth. There’s a wellspring of elation and euphoria if the LIKES are high for a particular post, but should the LIKE count dip, distress and despair follow. This is the tragic roller-coaster rise and fall of self-esteem and value in Social Media Land.

But here’s the rub. It’s not just teenagers who feel this way. I’m a fully-formed adult with a lifetime of experience in my rear view mirror, and at the risk of full disclosure, I understand how these kids feel. I get it. I was a teenager who was tailored made for Social Media, had it been around back then in the prehistoric days of dinosaurs and diskettes.

Truth is I wish I didn’t get it, that none of this made sense. Like the weirdness of Alice in Wonderland or Ozzy Osbourne. All this exhausting vying for attention, the begging and pleading to be noticed, acknowledged, complimented, desired and admired. The persistent popularity contest. The trendy or trending. The endless sharing. The viral. The cool. Fashionable. Commercial. And ultimately the marketable. It’s all so consuming.

As a writer, storyteller and blogger I’d be lying if I said that none of this mattered to me, that I was completely oblivious and above the fray. Yet every time I post one of my stories on Facebook, Twitter, Cowbird or Tumblr I say a small silent prayer that it will resonate with at least one person in cyberspace. And because I’m not a complete narcissistic ass, I also pray that my words will do some good. Serve humanity. Push the conversation towards optimistic, positive, hopeful, encouraging and promising places in the hearts of others.

But there are times, many times, when nothing, and I mean absolutely nothing, happens. It’s like no one is out there. There’s a moment afterwards when I feel disappointed. Discouraged. Disheartened. Dispirited. Depressed.

I feel UN-LIKED.

When this happens, I’m plagued with self-doubt and insecurity. My Nasty Nelly inside-voice shouts, “You are not now, and never will be, among the great writers of your time. You are invisible and no one gives a shit what you have to say. So shut the fuck up. Quit.”

Then I brush it off. Like the dandruff on my shoulders. Or the dog fur on my pants.

Because I can. Because I won’t quit. And because I know better. None of this has anything to do with my self-worth. Or my ability to tell a story, for that matter. I gently and kindly remind myself, that I write because this is what I love to do. This is my big fat stupendous and spectacular passion. My magnificent obsession. I remind myself that this is one of the reasons I was put on earth, at this unique and particular time in history.

So I give it another shot. I kick the can down the road one more time. I write another story. Because in the end, when I drill down to the core of what motivates me. I write because I love the art and the process and the doing of it.

These days, I’m working on not giving a shit about the outcome, or how my stuff will be received. Good bad or otherwise.

The LIKES or HEARTS or THUMBS-UP are like the extra toppings on the Sundae. Nice. But not necessary.

http://www.pbs.org/wgbh/pages/frontline/generation-like/?fb_action_ids=10152966835316644&fb_action_types=og.recommends